Posts Tagged ‘dream dinners in’
Dream Dinners and The Meals – A Closer Look
A dream dinner may bring to mind a free steak for some people. Dream Dinners is also a quickly rising food franchise business. It involves prepared menus and locations where people go to receive instruction in cooking them. Yes, you’re probably saying “why didn’t I come up with that one”?
People are very busy today. Work and school and a variety of other activities for family members mean it’s harder than ever to eat well . Sure there are many quality frozen and ready made foods, but somehow it’s never the same as a good home cooked meal. But doesn’t something have to give when time is on a budget? That’s where this dream dinners franchise steps into the picture.
The Dream Dinners program works like this. People visit the location and then choose up to all 14 items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. This can be accomplished either in public or private sessions, with cooking pros directing the preparation action. It’s a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
It’s not as costly as it sounds. The more people buy the more they save, so all 14 meals are about $3.50 per serving not counting sides and other items like salads. A total of about $5 per serving isn’t a bad price to pay for a good meal. That’s a great deal for the food plus the cooking instruction.
Dream Dinners is a franchise business. And there’s been some controversy behind the franchise. It’s not the food or menus or preparation, but rather the franchisees. Forbes Magazine profiled Dream Dinners in March 2008. The story didn’t look good for the company. It expanded very quickly, attracting entrepreneurs with its unique concept. But it seems the business plan wasn’t strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.
That’s something for the company to handle. For patrons, it’s fun to handle the cooking chores while working off of a wonderful menu.